Do you think your website lacks brand personality? What would you do
when stuck talking to the dullest person in a gathering? EXACTLY!
Similarly, visitors to your website will be looking for the nearest
escape route pretty quickly if your website does not have a brand
personality. It can hurt your conversion rate and repeat business to a
great extent.
Websites, like people, have personalities that can
help boost your company and brand image. Your website personality will
set your brand apart from competitors and help you connect with
audience. Developing a website with brand personality is similar to
creating a character for your company that your customers will want to
engage with. To design a website with brand personality, here are few
important points to consider:
- Connect to the visitor’s emotion
- Persuade with facts
- Make the website warm and welcoming
- Communicate with humour
- Keep updating with new content and facts
- Appeal to social conscience instead of just talking business
- Content should target the right audience for example gender, age, geographic location.
- Discuss benefits for the future with solutions for the present by talking about problems from the past
- Should be graceful in design and practical in appearance
- Should be giving something of value away for free
- Talk about benefits you offer
Are you ready to transform your website's brand personality? Do you want to connect emotionally with your website visitors? Let us help you achieve these goals! Visit: www.ekavat.co.uk now!